Here goes the continuation of the previous blog post, Off-page SEO Optimization & key-benefits which tells you about the authoritative & the popularity of your site by getting links from other websites called backlinks.
Optimization of an Off-Page SEO to increase traffic:
* Create shareable content: Content Marketing
* Use Google My Business
* Questions & Answers
* Events & Giveaways
* Guest & Forum Posting
* Social Bookmarking
* Social Media Engagement
* PPC Ad Campaigns
* Blog Posting & Commenting
* Personal Branding
* Video & Image Submission
* Press Release Promotions
* Infographic Submission
* Document Sharing
* Article Submission
Off-page SEO Optimization
Create Sharable Content: Content Marketing
As told from the previous blog, “Content is King” for SEO. Target the right audience with the right content containing targeted keywords to reach out to the right people. SEO content that shoots to the top of SERPs is incredibly readable. Get deeper into your content, make it simple so that you reach out to the target audience. Improve your page speed, provide the content for future snippets, your content needs to convey all types of information in an understandable way. Be specific about what you write, use keywords, be detailed about what information is included in the content. Headlines are so important it will grab the attention of the audience which will trigger social sharing, your website and content must be optimized to promote sharing. Add social sharing buttons to your pages, so it will be easy for readers to take action.
When a webpage links to the other website using a hyperlink is “Backlink’. They are usually colored blue when you click on them it opens a new tab & redirects you to a new destination page. Google ranks web pages, not the website. Backlinks carry more power.
Do-follow link: they are counted as a vote for the website
<a href=” URL ”> Text-Link </a>
No-follow link: they do not count for the website, SEO’s were abusing the power of backlinks strictly to rank content in search engines. Thus, Google introduced to prevent that from happening.
<a href=” URL ” rel=”nofollow”> Text-Link </a>
Use Google My Business:
Google My Business listing to earn higher rankings for local searches, the free tool from Google that helps business owners manage their online presence across the search engine. Complete the following tasks in Google My Business, providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps;
- * Start your Google my Business listing
- * Add or edit service-area business details & fill out your profile completely
- * Make sure the information is accurate
- * Verify your business
- * Include professional pictures & videos
- * Include keywords
- * Keep your business operating hours accurate
- * Get more reviews, manage & respond to the customer reviews
- * Monitor your Google My Business insights
Questions & Answers:
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
Events & Giveaways:
Use social media contests & giveaways to boost SEO to get user-generated content. Pick your goal, prize, contest & platform. Promote your business. Choose your winner (get in touch with all who entered). Notify & promote the winner.
Guest & Forum Posting:
The Guest posting is writing and publishing an article on someone else’s website or blog. This is been actively used in the SEO world for ages. Guest posting is a way to get a reputation for your blog & website. Find the guest post targets, get your guest post ready, send your pitch, write the guest post and follow up.
Forum Posting involves answering questions or submitting articles/media content on popular sites. Quora is a popular site known for forum posting. These posts lead to a higher number of backlinks that are beneficial in improving your SEO.
Social bookmarking helps your website promote the business. It’s a way for people to store, organize, search, and manage “bookmarks” of web pages they create high-quality backlinks to your webpages. Social bookmarking helps in; content promotion, faster indexing by search engines, targeted traffic generation, lead generations, subscriptions, increase in domain authority, build strong social relationships, improve keyword rankings, will boost your page rank, improve your interactions with the bloggers.
Social Media Engagement:
The correlation between social signals and ranking position is extremely high. Optimize social media profiles, update the posts regularly, improve the social updates, optimize your website content for social sharing, engage & amplify, social media channels are search engines too, social links may or may not boost your search rank, create link opportunities, increase positive brand mentions, build relations. Engage your audience by giveaways & use Ad keywords.
PPC Ad Campaigns:
PPC Ad campaigns are the backbone for search engines. Pay-per-click or PPC advertising is a type of advertising where your business needs to pay a certain amount for each time that a user clicks on an ad. Every successful AdWords campaign starts with customer research, look for your audience, what they want, why & how they are searching for. Results are easily measurable to track & provides a wealth of useful data.
Blog Posting & Commenting:
Blog posting plays a most important role in SEO, Blog comments are one of the easiest ways to make your blog interactive, to get backlinks on your website and to drive traffic on your blog. If you post any comment on a blog make sure that it makes sense, plan a proper strategy for blog commenting, it’s a great way to grow your network.
Optimize your blog with keywords in the ‘name section’, content strategy, creation, promotion, & analytics play a vital role in SEO. Find the blog related to your business & comment related to the same topic which makes sense, use the relevant email address.
Image & Video Submission:
Images & videos get more reaches they will attract more traffic & leads, you can promote your website through videos and images. Image and video submission sites have good PR(Page Rank), DA(Domain Authority), it means a backlink from these sites gives your website more credibility, visibility, and organic traffic and you can rank on top pages by publishing your images and videos on these High PR websites & can even earn backlinks. You can even add videos on your landing page by which there will be an increase in conversion rate, you can even add product videos & introductory videos.
In the present trend, SEOs who have come up with particular branding elements, SEOs rock at self-branding. Building up a personal brand has a ton of benefits, both personally and professionally, and it can help open many doors for you in the future.
If you Google your name, what comes up? If the answer is “nothing”, you probably haven’t spent much time developing your personal brand. When I Google “Neil Patel”, the entire first page of the Google SERPs is devoted to his online presence. This is because he has taken the time to develop his brand through online presence & has created social media profiles on all the relevant sites such as LinkedIn and Twitter.
Creating personal branding helps: you stand out from the crowd, more opportunities, can earn trust from your audience, you will get screened always through online by someone because of branding.
Press Release Promotions:
We should go for PR(Press Release) submission, while we are promoting our business or acting as a service provider. We can use popular PR websites which will help us to publish our site in Google News. An ongoing press release submission campaign ensures your company has a highly visible online presence and helps keep your SEO topped up.
Infographic is a new way of communication, creating a smaller post with compelling infographics helps you to attract the attention of the visitor. Infographic is one of the best methods in SEO it attracts and target your audience and benefited with the content. In this world of marketing, people get bored just by reading the content so to grab the audience’s interest & If you want to convey your messages in a better and more visual way then Infographics are definitely a great option for complementing through SEO strategy.
Document sharing is one of the best off-page SEO techniques where you can get more traffic for your website, this involves submitting a document to another website where the documents will usually be in pdf, doc, etc. You can gain a good source of traffic, content gets indexed in Google quickly, you can even easily add affiliate links into your article, can even add images & flashy formatting to your articles this can boost click-through rates. There are many documents sharing sites like Slideshare, Scribd, etc. where you can find online & can even submit your document. All that matters is quality. If the content in your document is of high-quality, readers who come across your profile are likely to visit your blog.
Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Choose the correct category and give a good title to your content.
Link Building plays a vital role in Off-page SEO
Off-page SEO is nothing but link building, which helps to rank your website by submitting your links & keywords by getting more traffic, clicks & conversion rate. It’s the activity performed outside the boundaries of a website. If you want your SEO campaigns to run successfully then you need to go for On-page & Off-page SEO. Off-page SEO is not just for getting links but also for increasing brand awareness.