Digital Marketing is any form of marketing that is found online which encompasses the marketing efforts online with the help of social media like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc with the help of the internet or any other electronic devices. Digital Marketing is nothing but promoting the website on digital channels such as search engines (Google, Yahoo, Bing, asm.com, etc.), social media, email & other websites to leverage the business to connect with the customers.
Why Digital Marketing?
Any business without a marketing strategy is like a gun with no bullets. More than two billion people are expected to make their purchases online by 2021. This huge figure includes both products and services. A small business starts with the main goal in mind ‘to grow’. To do that, they need to make people aware of their brand, products & services. To get their product or service out there, they need effective digital advertising strategies, you can even get creative and experiment with a variety of marketing tactics on a budget. Most of the businesses more than 80% of them will increase their digital marketing spending plan which may go beyond the IT budget.
What Are the Benefits of Digital Marketing?
- * Digital Marketing will make easier to create awareness and engagement, before and after the sale
- * Digital Marketing will help in converting new buyers into rabid fans who buy more
- * Digital Marketing provides the right offers at the right time
- * Digital Marketing will kickstart word-of-mouth and social sharing and all its benefits
Digital Marketing Strategy: 2020 Vision
Following are the few effective Digital Marketing strategies in 2020 that gets real results:
- * Search Engine Optimization (SEO)
- * Social Media Marketing (SMM)
- * Content Marketing
- * Email Marketing
- * Affiliate Marketing
SEO (Search Engine Optimization):
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Search engines want to do their jobs as best as possible by referring users to websites and content that is most relevant to what the user is looking for. This is determined by the site content, how fast your site loads, how often your site is linked to from other credible online resources, and user experience, including design, navigation and bounce rate.
Social Media Marketing:
Marketing through social media is one of the most versatile and cost-effective strategies that small businesses can use to reach their target audience and boost sales over time. That’s why 97% of marketers are using social media to reach their audiences. Social media marketing gives you the opportunity to gain new customer insights, it may help to improve search engine rankings, marketing through social media can help increase brand recognition & social media channels help you reach specific audiences.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It ultimately aims to drive profitable customer action.
The typical goals found in content marketing research are:
- * Brand awareness
- * Lead generation
- * Engagement
- * Sales
- * Lead nurturing
- * Customer retention and loyalty
- * Customer evangelism
- * Up-selling and cross-selling
Email marketing is a highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers and turn one-time buyers into loyal, raving fans. Email Marketing has the following advantages: spreading brand awareness, leverage the existing content & freedom to include different types of content.
Affiliate marketing uses regular advertising methods which include organic search engine optimization(SEO), paid search engine marketing, e-mail marketing, and display advertising. Affiliate marketing – using one website to drive traffic to another – is a form of online marketing, which is frequently overlooked by advertisers.
The digital world, with its interactivity and immediacy, appears to be rebalancing the power relationships between the brand and its customers. Digital Marketing is any form of marketing that encompasses the marketing efforts online with the help of social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. The best marketing tactics are always the ones that cover all angles.